out of the box :: The awesome world of digital

month

May 2013

1 post

April 2013

8 posts

March 2013

7 posts

February 2013

8 posts

January 2013

8 posts

December 2012

2 posts

IBM - Interactive wall at the 2012 Open Tennis fans love tennis. IBM loves data. To show this, IBM created an interactive wall at the 2012 US open. What seems cool about this is it’s execution. Not only are there numerous elements to it - stats, social sentiment, real time data and quizzes (among other things), the entire screen looks like a playground, where interacting with any point of...

November 2012

3 posts

October 2012

10 posts

HOP - The following suitcase Now here’s a really clever use of technology, for those that are too lazy (or just too cool) to carry their own suitcase. HOP, is a new suitcase which will follow behind you while you walk. It uses the bluetooth technology in your phone to triangulate your position, with caterpillar tracks on the underneath rolling it in the appropriate direction. I’m not...

Creating a new kind of digital advertising - Captcha Type-IN The clever guys over at Solve Media think they may have come up with an idea that helps solve a long-term problem with advertising messages online. Banner ad click-through rates are down, and they have calculated that people on average spend 14 seconds filling in captcha forms (that are in effect gobbledygook). Why not combine the two?...

The Rain Room Have you ever wanted to go out in the rain and never get wet? I think we all have when we think about it. Well, the clever guys over at Random International are giving you the chance to do just that. Using cameras, this installation allows people to walk straight through the ‘rain room’ without getting a drop of water on them. The water is turned off above the person in...

September 2012

8 posts