Toyota Yaris - Social Snapshot
Here’s an interesting idea from Toyota to launch the all new Yaris online. We are all aware how difficult it can be to keep track of your closets friends on Facebook. Even with the new subscribe button, and smart groups, the news feed can become a watered-down mess of status updates and likes. Yaris think they have the answer. Introducing the Social Snapshot.
The basic premise is this; choose up to 10 of your friends and get sent a daily, weekly or monthly video with all their best bits. From their status updates through to their most liked photos. It’s a simple idea, and gives people a new way to experience their Facebook content. I have signed up and am waiting for my first video now, but if you get one please share it with me and let me know how good it is. I imagine theres some pretty hefty stuff going on in the back-end to pull something like this off (hence the ‘beta’ tag - I imagine there will be some bugs).
I really like this, but my only concerns are the link back to the product itself. It seems nothing more than a good digital idea with a big car slapped on it. Where’s the product truth coming through in the creative? Call me stupid, but you could put any product into this idea and it wouldn’t matter. What are your thoughts?