The worlds biggest individual marathon
Being a bit of a long distance runner, I was pleasantly surprised when I stumbled upon this new campaign from Sony Ericsson to promote their new Xperia Active handset. The Xperiathon is a one day racethat pits people virtually against each other in the worlds biggest individual marathon. Simply choose the app you are going to record it on, and turn up anywhere for the start of the race. It’s a nice use of technology to create an event that despite running alone, feels like you are running against others. I’ve entered, have you?
Sign up on the site here.
