The worlds first music playing microwave
It’s a challenge we face in the agency world on a day to day basis; how do you make your clients product stand out from the competition when it really has no differentiating features? The answer? You create a feature and actually get the client to implement it. Or at least, that’s what these guys did in Argentina to promote the new range of BGH Quick Chef microwaves. It’s a simple idea, and one that finally does away with the traditional ‘beeping’ at the end of a cycle. Sometimes it really is the simple ideas that cut through.
