O2 create real-time campaign with Santa
This year, O2 in the UK have created a digital campaign that sees Santa take to twitter to spread real-time messages to anyone that tweets him with the hashtag #O2santa. For one week, they are creating lots of personalised content that can be shared by the audience. I know, it all smells a little bit like Old Spice. But, can we let them off? I mean, it is Christmas.
