To stay one step ahead, you have to think out of the box. This blog is dedicated to digital ideas that stand out from the crowd, ideas that get people talking and ideas that push the boundaries of advertising in cyberspace and beyond.
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BMW tablet controlled projection
BMW were launching their new model in South Africa and wanted something innovative and interactive. This large-scale projection screen let passers by race using iPads given out by staff. All the results, and leaderboards were housed on the Facebook page, further raising awareness and amplifying the event through social channels. Although the technology is nothing new, it’s still a nice implementation, and looks pretty fun to play.
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