Nike Film Room - A new way to learn with the pros
Sometimes an idea comes along that combines digital with a little magic that only a brand like Nike could pull off. The experiential area is like nothing I have seen before. Learn how to throw hoops like the pro’s using the latest in green screen technology. Kids replicated some of Basketballs biggest stars signature moves on a real court. The camera then isolated the player and analyzed their performance, step-by-step. At the end of the experience, they were given a custom poster of their performance, something tangible that they could hang on their wall when they got home. A fantastic piece of work that seamlessly brings in digital technology to really add benefit to the consumer. Nice work Nike.
