To stay one step ahead, you have to think out of the box. This blog is dedicated to digital ideas that stand out from the crowd, ideas that get people talking and ideas that push the boundaries of advertising in cyberspace and beyond.
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FloorD - Turning climbing stairs into a game
Taking the stairs, instead of hopping in a lift is not only better for the environment, it’s better for you. That’s why London based agency, EHS 4D created FloorD, a NFC enabled game that counts how many stairs you climb and turns it into an online leaderboard with prize incentives for the most active floors. It’s a cool way of turning something mundane into something fun, while adding a competitive edge. Nice job.
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we all know those types of ideas that get batted around a lot. someone actually went and did one.
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@bewie on en fait des trucs avec un #mirror
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FloorD - Turning climbing stairs into a game Taking the stairs, instead of hopping in a lift is not only better for the...
berniewatt reblogged this from griffinabox and added:
Fresh idea
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