The Nike+ Fuel Station - London
This teaser video introduces a new retail experience from Nike. I can’t get much from the video, but it looks like there are interactive installations, iPad apps that let you explore products as well as a host of other inspired ideas. With retail slowly becoming more about ‘experience’ and less about purchase, it looks like Nike are once again ahead of the curve, finding new and innovative ways of showcasing their products and giving people a reason to visit. Has anyone been luck enough to have gone yet?