Death Bet raises awareness of the truth behind horse racing
Straight out of the Berghs School of Communication in Stockholm, this campaign idea shows a shocking, yet compelling way of generating awareness around the treatment of horses in the betting industry. By flipping the idea of betting on it’s head and getting people to actually gamble on which horse will die next, this concept for Peta really pulls on the heart strings. With some lovely social features, and some killer ads to drive home the message, the thinking behind this is great. What do you think? Clever idea or a step too far?