IKEA launch a new kind of catalogue
This year sees the launch of a new digital platform for IKEA. The app, available for both iPad and iPhone brings to life the pages of the catalogue in front of your eyes. Hold your smartphone up to the specially marked pages and watch videos, interact with the environments and explore additional content. It’s a nice transition for the consumer from the printed product into a digital platform. It’ll be nice to see how this grows with future issues of the magazine and what other features they can bring.