Nike create shoe-swapping social network with Shoe-Boxxxx
Nike have just released an interesting looking social app on Facebook that sees fans swapping virtual shoes across the internet. Users simply register through the app and are awarded three pairs of kicks from the companies rich heritage. There are some classic trainers in there, enough to get any fan salivating. I have had a play myself, and it all works well, with the kind of polish you would expect from a global company like Nike. It’s easy to get started and I was up and swapping in minutes.
So far, no one has traded with me, but I’m sure it will happen soon. It looks like people are engaging too. With over 15,000 pairs of trainers out there already it shouldn’t be hard for people to complete a collection. The ability to customise your collection and show it off is also a nice touch. I can’t help but think there needs to be a little more to it, as trading virtual goods without an additional ‘game’ element seems a little stilted, but maybe some of theses issues can be addressed in future updates.
What do you think? A cool brand game or a little over cooked?