Nike House of Innovation
Another week and another killer piece of digital out of Nike. Last week we saw them launch a shoe-swapping social network. This week, sees them launch a concept store in Selfridges. It seems more like a museum installation than a shop to tell you the truth, and this is no bad thing at all. With interactive installations that pits people against each other in challenges, iPad apps to let you explore product details and projections adorning the walls, its a fantastic showcase for the brand. You can even try out the fuel band while you’re there too. Great work from Nike as they once again push the boundaries in retail.