The Red Cross Blood Trade
Where is the one place in the world that you think about your life (and of course blood) the most? The clever guys over at ESPM School in São Paulo (Brazil) think they may just have the answer, and it’s glaringly simple - the world of video games. Their genius idea? Allow The Red Cross to partner with video game makers to reward those that give blood with extra in game ‘life’. It’s ‘blood for blood’ and a fantastic way to get the younger generation to think about giving blood. Top work guys.