Murphy’s - When it rains, it pours
You may remember last summer, Budweiser created an excellent mobile app that rewarded people with discounts on sunny days. Well, Murphy’s weren’t at all happy with this, after all, in Ireland it’s rarely sunny. So to fix this problem, and to have a dig at the competition in the process, this summer they have created an app that does the exact opposite. This summer, when it rains in Cork, you can claim a free pint of Murphy’s in your local pub.
I’m not sure if this is genius, or just a complete rip-off. It’s unusual for a brand to completely steal an idea, even down to the execution of the ad above, which is frame-by-frame identical to the Budweiser ad.