out of the box :: The awesome world of digital Avatar

Notes

Make the city sound better

To support the launch of AIAIAI’s new range of headphones, they are taking over a London cab to offer a truly unique audio experience. The specially adapted cab is equipped with microphones which record the surrounding noise. Software on board then creates this into an original piece of music that is then blasted out to passers-by via 67 speakers built in. Passengers can obviously listen to their original score using the headphones inside. What I like about this is how each piece of music is truly unique to your journey, as the song is created on the fly based on your journey. 

Listen to some of the songs created so far on the site.