To stay one step ahead, you have to think out of the box. This blog is dedicated to digital ideas that stand out from the crowd, ideas that get people talking and ideas that push the boundaries of advertising in cyberspace and beyond.
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David Beckham viral for Pepsi
Not the first time we have seen a viral like this. Roger Federer did a similar one for Gillette last year, and Jean Claude Van Damme did this one for Sony.
Still, with 600,000 views in just a couple of days. These sort of things definitely work hard in pulling in the viewing figures. What are your thoughts on using celebrities in ‘faked’ situations? A good move for advertising?
marcusland reblogged this from amaurytreguer and added:
i love viral campaigns
amaurytreguer reblogged this from griffinabox and added:
David Beckham viral video for Pepsi.
griffinabox posted this
