Copywriter/Art director teams - Are they dead?
Great video interviewing some of the top people in the UK ad industry. Nice to hear their thoughts on the subject matter. In my opinion, the new digital landscape calls for people with many talents collaborating along the way. Ideas can come from anyone. The talents of both the Art Director and the Copywriter are still very much a key part of the process, but potentially not always at the beginning. I think this will continue to be an ongoing debate.
