To stay one step ahead, you have to think out of the box. This blog is dedicated to digital ideas that stand out from the crowd, ideas that get people talking and ideas that push the boundaries of advertising in cyberspace and beyond.
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Urban Dash iPhone App - New Balance
To help launch their new flagship store in New York, New Balance have created a mad dash around the city. People collect virtual batons and then run them into store to claim prizes. Each day they will be releasing 20-30 virtual batons - be the first to run one into store to claim a free pair of new shoes. Sounds awesome, booking my flight to NYC right now.
luffemann reblogged this from griffinabox
berniewatt reblogged this from griffinabox and added:
This is smart! Create urgency whilst leveraging...coolness from being
nguyenduong reblogged this from griffinabox and added:
Mini Getaway Stockholm and Nike Grid.
griffinabox posted this
