The Planet Zero
A new campaign site from Nissan to educate on the topic of renewable energy. This site is a joy to explore, with navigation kept exploratory, and messaging landed in very simple (but beautifully designed) mini games. It’s a very unique way of guiding the user through what could have been relatively dry information. It looks like they will be releasing more games over the coming weeks too, so there is a reason to come back.
The world created for the site reminds me a little of Super Mario Galaxy, with it’s ‘planet-like’ worlds to wander around. While the Art Direction in the above video is a little reminiscent of something coming out of Aardman, or even Pixar’s Wall-e, with the characters emotions landed in actions as opposed to words.
More recently, I have started to fall in love again with Flash and what it can offer over HTML5. It is these kind of rich, three dimensional experiences that simply would not be possible using HTML5 that keep Flash alive. Overall, a beautiful campaign that is exceptionally well executed, and another fantastic digital project from the guys at Unit 9.
Have fun on the site for yourself. Trust me, it’s addictive.
