Sony launches AR Headphone Music Festivals
How do you launch a new range of headphones to a socially connected mobile world? Sony think they may just have the answer. This campaign, straight from the streets of Tokyo takes some of Japans top bands and brings them to life in Augmented Reality. By holding your smart phone up to posters around the city, people could experience exclusive gigs from some of their favourite bands.
Some great tech behind it (no doubt using Sony’s own ‘SmartAR’) and a nice way of giving fans something fun while they are out and about. Whether or not it will drive sales remains to be seen, perhaps there is a drive back to retail that I am missing in the translation? What do you think? Clever use of technology or a missed opportunity?