The BMW iWindow
Here’s a really cool idea from BMW with an equally nice execution. BMW wanted to show what the world would the future of driving could be like in New York City. So they used a crafty piece of technology to project concept cars in real-time on a window. The cars were made to look like the real, future reflections of real cars passing by. The end result is quite surreal, if not a little magical and the stats in the wrap-up video speak for themselves. Over 248,000 cars were created in just one week, which would be enough to save the commuters over $493 million in fuel. Nice work for a good cause BMW.