out of the box :: The awesome world of digital

The BMW iWindow

Here’s a really cool idea from BMW with an equally nice execution. BMW wanted to show what the world would the future of driving could be like in New York City. So they used a crafty piece of technology to project concept cars in real-time on a window. The cars were made to look like the real, future reflections of real cars passing by. The end result is quite surreal, if not a little magical and the stats in the wrap-up video speak for themselves. Over 248,000 cars were created in just one week, which would be enough to save the commuters over $493 million in fuel. Nice work for a good cause BMW.

BMW tablet controlled projection

BMW were launching their new model in South Africa and wanted something innovative and interactive. This large-scale projection screen let passers by race using iPads given out by staff. All the results, and leaderboards were housed on the Facebook page, further raising awareness and amplifying the event through social channels. Although the technology is nothing new, it’s still a nice implementation, and looks pretty fun to play.