Nissan Leaf first brand in Sim City
I am always on the look out for new ways for brands to engage with people through digital. And one place that brands rarely traverse is gaming. EA are no stranger to opening up their game worlds to brands, President Obama being one of the first to put their campaign on billboards around the city in Burnout. However, Nissan’s take on getting their message across is a little cleverer.
To advertise their new Nissan Leaf, they have introduced a free download add-on pack for Sim City that allows gamers to place virtual electricity filling stations around their cities. These of course come with mini Nissan cars, and the more you place the more ‘eco-friendly’ your city becomes. It’s a pretty clever way to promote their green message, while allowing consumers to interact and play with the brand in a new way.
I wonder how many other brands will utilise this channel moving forward, and what creations they will bring to peoples virtual cities.