Track My Maccas brings Augmented Reality to restaurants in Australia
Have you ever been sat in Maccas late at night, staring longingly at your empty food carton and thought to yourself, where did this delicious morsel come from? How on earth did it come to be? For the love of god won’t somebody tell me!
…. So have I, you’re not alone. And that’s exactly why McDonalds in Australia have brought us the TrackMyMaccas iPhone app. The app uses your location, data about the food you have just popped in your mouth and a vast database of knowledge to whow you real time information about where exactly your food came from. The beautiful part? It’s all brought to life in front of peoples eyes in glorious 3D using Augmented Reality. The animations are slick and the character style adorable. It’s beautifully executed and a really nice combination of technology to bring to life a product story. Nice work from DDB.