BA - Bar Code Deals
What a simple, clever idea. In Brazil, British Airways have felt that many people don’t understand that they fly to many destinations around the world, so they wanted to spread the message. And where better to do this? Well, what about at the point of consideration - picking up a travel book in your latest bookshop. As people scanned the books to find out the cost at their local bookshop, they were treated to a deal specific to the location they were thinking about travelling to. It’s a smart use of an old technology and a really clever way to communicate to your audience. Nice work guys.