out of the box :: The awesome world of digital

emart introduces the worlds first shadow QR code

In an attempt to increase sales during emart’s slowest period, they introduced a special QR code at locations across Korea. The code itself is only scannable during 12pm and 1pm when the sun passes over it and casts the correct shadow for it to work. People were rewarded with 25% off vouchers for their effort. It’s a unique use of the QR code technology, and a nice way of driving purchase at an otherwise slow time.

Puma discount the fastest buyers

Nice retail idea from Puma in Mexico. Puma apparently have the worlds fastest shoes, so to celebrate they offered various discounts to customers in-store based on how fast they purchased the shoes. People ‘clocked in’ to start the timer and then again to end it. People could earn up to 40% off the shoes. What do you think? A nice way to drive purchase?