out of the box :: The awesome world of digital

Domino’s Pizza Hero iPad App

Domino’s Pizza have today launched a new game that will have people all over the world making digital pizzas. The game itself has been beautifully crafted, and makes great use of the native touch screen on the iPad. With a progression system, social leaderboards and the ability to order your own pizzas directly from the app, this is simple digital fun. And best of all? It’s completely free! Nice work Domino’s.

Check it out and download it here.

Domino’s Tracker takes over Times Square

Honesty in a brand is a rare thing, as is complete transparency. Domino’s have taken this idea to the next level by placing real reviews from customers on a billboard in Times Square, one of the most visible pieces of real estate on Earth. Fair play to them. As far as I know, they are even letting the bad reviews get up there too… I guess they can’t get it right every time can they? 

Even at its store-level, the integration between employee and customer is really nice. People know who is making their pizza, and reviews are shopwn on screen to the Domino’s team in real time. This really builds a relationship between the customer and the staff, and is a lovely step in socialising even one of the most basic transactions.

What are your thoughts? Are Domino’s ahead of the curve in terms of customer interaction?