Audi bring scalextric to life through digital
Lovely activation to launch the new A3. The huge custom-built track allowed three people to race a scale model of the A3 round a scalextric track, all controlled by their iPad. The onboard cameras allowed the racers to see what it was like to actually sit behind the wheel and the video it created could then be shared on their social networks. I can’t believe something like this has not been done already?!? Nice execution.