Audi R8 - Screenshot the car
I think this has to be the first ad I’ve seen using the everyday iPad feature of the screenshot. It’s a feature all iOS users know well, but by making it the interaction for the ad is a genius touch. The car speeds through the ad at blistering pace and only the most experienced screen-shotter can capture it.
The clever bit? Every shot the user is taking is saved to their photo library as a constant reminder of the new R8’s break-neck speed. Pretty cool.