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Posts tagged nike

Posted 9 months ago

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Nike Camp Victory shows us what’s fast

The more I see coming out of Nike at the moment, the more I can’t help feeling that they are currently leading brand innovation through experiences right now. Just last week, I stumbled on their house of innovation, and this week they have dropped their ‘Camp Victory’. This brand experience challenges people to partake in interactive installations that challenge them to be fast. There are other interactive things to get your hands on, like real-time data from athletes that you can manipulate and explore. What really strikes me though is the presentation on the video itself. Even for someone who was not able to attend, my take out is ‘Holy Shit! That looks cool!’. A great piece of content that once again shows Nike know how to do experiences.

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Posted 9 months ago

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Nike House of Innovation

Another week and another killer piece of digital out of Nike. Last week we saw them launch a shoe-swapping social network. This week, sees them launch a concept store in Selfridges. It seems more like a museum installation than a shop to tell you the truth, and this is no bad thing at all. With interactive installations that pits people against each other in challenges, iPad apps to let you explore product details and projections adorning the walls, its a fantastic showcase for the brand. You can even try out the fuel band while you’re there too. Great work from Nike as they once again push the boundaries in retail.

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Posted 10 months ago

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Nike create shoe-swapping social network with Shoe-Boxxxx Nike have just released an interesting looking social app on Facebook that sees fans swapping virtual shoes across the internet. Users simply register through the app and are awarded three pairs of kicks from the companies rich heritage. There are some classic trainers in there, enough to get any fan salivating. I have had a play myself, and it all works well, with the kind of polish you would expect from a global company like Nike. It’s easy to get started and I was up and swapping in minutes. So far, no one has traded with me, but I’m sure it will happen soon. It looks like people are engaging too. With over 15,000 pairs of trainers out there already it shouldn’t be hard for people to complete a collection. The ability to customise your collection and show it off is also a nice touch. I can’t help but think there needs to be a little more to it, as trading virtual goods without an additional ‘game’ element seems a little stilted, but maybe some of theses issues can be addressed in future updates. What do you think? A cool brand game or a little over cooked?

Nike create shoe-swapping social network with Shoe-Boxxxx

Nike have just released an interesting looking social app on Facebook that sees fans swapping virtual shoes across the internet. Users simply register through the app and are awarded three pairs of kicks from the companies rich heritage. There are some classic trainers in there, enough to get any fan salivating. I have had a play myself, and it all works well, with the kind of polish you would expect from a global company like Nike. It’s easy to get started and I was up and swapping in minutes.

So far, no one has traded with me, but I’m sure it will happen soon. It looks like people are engaging too. With over 15,000 pairs of trainers out there already it shouldn’t be hard for people to complete a collection. The ability to customise your collection and show it off is also a nice touch. I can’t help but think there needs to be a little more to it, as trading virtual goods without an additional ‘game’ element seems a little stilted, but maybe some of theses issues can be addressed in future updates.

What do you think? A cool brand game or a little over cooked?

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Posted 11 months ago

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The Nike+ Fuel Station - London

This teaser video introduces a new retail experience from Nike. I can’t get much from the video, but it looks like there are interactive installations, iPad apps that let you explore products as well as a host of other inspired ideas. With retail slowly becoming more about ‘experience’ and less about purchase, it looks like Nike are once again ahead of the curve, finding new and innovative ways of showcasing their products and giving people a reason to visit. Has anyone been luck enough to have gone yet?

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Posted 11 months ago

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Nike+ Launch Kinect Training

Today the internet has been buzzing with the latest info from E3, the worlds largest entertainment expo. What technical innovations will emerge from the show floor this year? Well, perhaps the first comes from Nike. They have worked closely with Microsoft to create a Kinect-enabled Nike+ experience in your living room. You access yourself, log your workouts, earn Nike Fuel (their ‘virtual currency’) and challenge your friends and the wider community. Can Kinect deliver the premium experience Nike is renowned for? Hopefully, but we’ll know for sure later this year.

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Posted 12 months ago

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Nike Golf 360 - The Nike+ For Golf

I guess it was only a matter of time before Nike began to infiltrate every sport known to man with their stat-tracking magic. The next sport to get the ‘Nike touch’ is golf. Their new social golfing platform allows golfers to track their scores, games and sessions. It includes training tips as well as the ability to film shots and compare with others. With some useful tools, and a community of players (probably) itching to socialise their experiences, I’m sure it will be a success with fans. I know I’m downloading it for the two games I get to play (and lose) annually.

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Posted 1 year ago

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Nike Film Room - A new way to learn with the pros

Sometimes an idea comes along that combines digital with a little magic that only a brand like Nike could pull off. The experiential area is like nothing I have seen before. Learn how to throw hoops like the pro’s using the latest in green screen technology. Kids replicated some of Basketballs biggest stars signature moves on a real court. The camera then isolated the player and analyzed their performance, step-by-step. At the end of the experience, they were given a custom poster of their performance, something tangible that they could hang on their wall when they got home. A fantastic piece of work that seamlessly brings in digital technology to really add benefit to the consumer. Nice work Nike.

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Posted 1 year ago

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Zombies Run!

I’m a big fan of KickStarter projects. It’s a great way of getting non-client based apps and projects off the ground, and this one looks like it could really be something a little different. The simple premise is combining the thrill of running apps (like Nike+), with a Zombie-based game to form Zombies, Run!

Users load up the app and go out on their run. Not only does it map your run, and do all the stuff you would expect from a running app, but it adds a story-driven game experience as a layer over the top. Between songs, the runner gets audio that help set the tone of the post apocalyptic world. Old radio-style reports fill your headphones alongside the groans of zombies near by. Collect virtual items out and about as you run and use them to upgrade your virtual base.

It’s a simple idea, but really adds a cool layer of engagement over something that many struggle to motivate themselves to do. If the underlying story is compelling enough, and the execution lives up to its hype this really could be a fun, unique experience for runners who are looking for a new challenge. Keep an eye on this as its 2012 launch draws closer.

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Posted 1 year ago

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Back 4 the future

Let’s get one thing out in the open right out the gates. I’m a massive Back to the Future fan. It’s without a doubt my favourite trilogy, hands down. And don’t even get me started on the Nike Mags from Part 2. These have to be the coolest trainers ever (not)invented by man…. until now.

This campaign from Nike brings the limited edition make believe shoes to the real world for the first time, and all in the name of charity. For the next month, 1500 pairs of these trainers will be sold on ebay with all profits going to the Michael J. Fox foundation to help cure Parkinson’s the world over. It’s a great, heart-felt campaign that not only gives something back in a creative way, but brings back Christopher Llyod in the role of Doc once again, and if that’s not worth shouting about, I don’t know what is.

Check out the site for more info and details about how you can bid on these awesome shoes.

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Posted 1 year ago

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1948: Retail for the Nike generation In Nikes words, 1948 is “Part retail space. Part creative playground, and above all a celebration of freedom and self expression through sport and culture”. What this boils down to, is trying to make the retail space a place for people to want to go, it’s not just about the latest threads, it’s a place to go to chill, a place to hangout.  There is a creative space, central to the retail environment, for people to unwind and be inspired, as well as a calender of interesting of events for people to attend, adding to the East London culture in a non-obtrusive way. From the site, it’s clear that Nike are taking a very interesting standpoint with how they position themselves to the ‘creative crew’. The site does not simply focus upon sport, but contains articles on music, film and more. There is even a beautifully designed quarterly iPad app that aggregates interesting articles relating to the East End, with a heavy slant on culture, not product. This is a brave step for Nike, creating not only an area for their market, but bespoke content to support their embrace of their culture. Here’s hoping it pays off. Above: Video from the launch event, giving an overview of what to expect.

1948: Retail for the Nike generation

In Nikes words, 1948 is “Part retail space. Part creative playground, and above all a celebration of freedom and self expression through sport and culture”. What this boils down to, is trying to make the retail space a place for people to want to go, it’s not just about the latest threads, it’s a place to go to chill, a place to hangout. 

There is a creative space, central to the retail environment, for people to unwind and be inspired, as well as a calender of interesting of events for people to attend, adding to the East London culture in a non-obtrusive way.

From the site, it’s clear that Nike are taking a very interesting standpoint with how they position themselves to the ‘creative crew’. The site does not simply focus upon sport, but contains articles on music, film and more. There is even a beautifully designed quarterly iPad app that aggregates interesting articles relating to the East End, with a heavy slant on culture, not product.

This is a brave step for Nike, creating not only an area for their market, but bespoke content to support their embrace of their culture. Here’s hoping it pays off.

Above: Video from the launch event, giving an overview of what to expect.

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